Sky.com
SKY.COM
Over time Sky.com had begun to drift from its core brand qualities of simplicity and spine-tingling content. The old information architecture was overloaded with a mixture of customer messages, offers and new program content. Everything spoke to everyone all of the time. So we split customers and prospects into two completely different experiences.
For the 12 million customers, we devised a new methodology that engaged them with a personalised experience that used an algorithm to determine their viewing habits and customer history. Soon after the launch, the customer homepage achieved over 1 million different single customer views
