SANTANDER CYCLES

Integrated work for Santander's continued sponsorship of TFL cycles. Led by WCRS as part of a wider group of agencies within Engine. It included DOOH, VOD, Social and various print media. We engaged online influencers AJ Odudu (@ajodudu), Ellie Adams (@ellenextdoor), and John Quilter (@foodbusker)

as well as surprise cameos from longstanding brand ambassadors Jessica Ennis-Hill and Jenson Button. Our goal was to promote prominent ease of use messaging, telling potential cyclists that they can hire for just £2 through the easy to use Santander Cycles app.