FANTASY FESTIVAL
Fantasy Festival was a social media campaign hosted on Last.fm. A points-based league game in which passionate music fans competed to create the ultimate imaginary festival line up. It ran in 32 countries, included 60,000 bands and artists. Each acts 'Buzz' score was calculated from both their popularity
on Last.fm and Yahoo data based on daily mentions. The Higher the buzz, the greater the prize. By the end of the competition, more than 100,000 people were battling it out for festival supremacy. I wish it was still live.
