LET'S PLAY NJ
An ad campaign broadcast in the US. New Jersey was one of the first states to make online gambling legal again. To launch Betfair Casino as a new brand into this lucrative new market we created a 360 creative platform ‘Let's Play NJ'.
Most of the activity was broadcast at commuter hotspots on both sides the Hudson River, the state line between New Jersey and New York where online gambling is still illegal. Hence the significance of the Manhatten skyline from the NJ side.
